5 Packaging Design Shifts Gen Z Is Forcing the Beauty Industry to Make Right Now
Gen Z consumers are not simply buying beauty products — they are curating visual identities, and the packaging is part of the statement. In 2024, this generation's preferences are dismantling decades of design convention and replacing them with something far more expressive, inclusive, and digitally native. Fashion Cosmetic PKG breaks down the five most consequential shifts reshaping beauty packaging today.